Futuristically Fit

The Future according to futurologist Stefan Hyttfors 

The fitness industry has come a long way since the days of Jane Fonda, Mr Motivator and ‘keep fit’ classes.Today networked fitness is the norm, wearable devices are commonplace and every gym has technology at the heart of its offering.

So how should the Leisure market change to meet the demands of the future?

Inside you will learn:

  • Why does ukactive’s CEO, Steven Ward, believe operators are missing a trick?
  • Is it important to consider the views of 'Generation Y and Z'?
  • Inactivity: is the ‘new smoking’ - a opporutnity for the forward thinking operator

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